Omni Berkshire Place Hotel

The 31 of May, Hawaii I sanction a law that it demands to the laboratories that inform whatever spend in marketing, including the cost of the issued warnings of TV in the state. Legislators of other states have presented/displayed law projects to prevent that the phamacists deduce the cost of the publicity of their taxes. Regulatory norms of pharmaceutical marketing in fifteen states were sanctioned at least, according to the National Conference of State Legislatures. A project presented/displayed in the Congress permitiria to the Food and Drug Administration (F.D.A.) to impose fines of up to 10 million dollars in cases of publicities that consider enganhosas. the patient needs to know if the doctor indicates to him a remedy being based on the healthy ones you practice medical or in the attentions of the manufacturer, declares Richard T. Moore, a state senator of Massachusetts, author of a law project that forces the doctors to reveal flatteries that receive from the pharmaceutical companies. Cost duplicated the industry of the drugs cost the past year 19,000 million dollars in publicity and promotion, but of the double of the 9,100 million dollars of five anhos ago, according to consultant IMS Health. Half almost takes the samples to it free that receive the doctors.

The rest includes the cost of the representatives of sales, gifts to doctors and publicity. The phamacists say that the visits of promoters and char them with the doctors are indispensable to transmit to them completes scientific information on like indicating medecines. Their publicities directed to the consumer, affirm, help to that suffer not diagnosed medical problems they look for attention and that people remember take her remedies. The subject this in the sight of the legislators interested in lowering the increasing costs of the remedies paid by the programs of the Attendance Social (Medicaid). According to Peter Shumlin, a democratic senator of the legislature of Vermont that I sponsor the project, the laboratories estarian embarked in one double strategy of marketing.

Hacen that the consumers want those remedies soon and does to him pleasing to the doctor to prescribe them, said. and this being uncontrolled more and more. The new ones you rule voluntary of the industry continue allowing that the companies pay to the doctors by services such as consultancy or conferences before colleagues. In a recent example, Shire Laboratories I invite a group of psychiatrists to have dinner in the Omni Berkshire Place Hotel in Manhattan, the 25 of April. The doctors received 300 dollars by their participation in that meeting of advisory committee (like decia the invitation) in which invited them to discuss like using the Carbatrol remedy (of that laboratory) to treat bipolar upheaval. The law of Vermont exigiria to give to publicity that type of payments in money. Carbatrol, a remedy against the epilepsy, has not been approved by the F.D.A for the treatment of the bipolar upheaval but the doctors have faculty to prescribe according to its criterion. A spokeswoman of Shire, Michele Roy, said that the company habia paid to the doctors by her professional advising on the drug. was not a gift, maintained. the honorarium was a compensation by the time that granted to us.

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