The Stage

A necessary condition for even beginning the conversation about the furniture from these people is the availability of samples in the cabin or in the showroom. And, for one part of the consumer from this group, it is imperative to find a sample of furniture that best meets their vision for the future of furniture. They spend a lot of time searching for his ideal, for them it is important not just like a combination of colors and textures, but the maximum similarity of design and sample size. Often, these customers find what they seek, disillusioned with what he saw the sample and begin the search for a different combination decorations or other designs. Typically, these are people with badly developed spatial imagination, it is difficult to imagine a future furniture, they should see it, and in extreme close-ups to the original. This client furniture shops and large shopping centers, manufacturing, without the showroom or at the private traders are unlikely to make your reservation. Furniture manufacturers are comfortable working with this client group, find the desired pattern, they concentrate on the general perception exhibited products.

And to the elaboration and "trifles" are less demanding, which is very important for manufacturers of inexpensive furniture. And, if installed on the address product corresponds exactly to its parameters showpieces, acceptance will happen quickly and without complications, even in the presence of small plates and miscalculations. But there are some problems when working with such consumers, in the absence or delay in delivery of materials and components is virtually impossible to replace the approved materials for analogs made by another manufacturer. Even a small and, seemingly insignificant difference in color or texture, as slab and edging material, can cause an uproar from the customer. He may feel cheated and no arguments manufacturer furniture in justifying the replacement for a similar material will not be able to convince him. Therefore, it is important in this case the time coordinate replacement option and sign the relevant document. Another part of this group differs that is strongly associated exhibition sample product with a price on it and by the manufacturer. For these customers, rather the presence of any of the sample on which they were personally able to appreciate the workmanship furniture and determine for themselves the suitability of this ratio "price – quality".

Consistent with its original system of criteria and with their facilities, they make a choice from the manufacturer. These people have good spatial imagination and they are able to make representation about the product they need based on even basic hand-written sketch. This approach greatly facilitates the work of furniture on the stage design, but it requires strict adherence to quality standards at all stages of the production process and the depth of the project as a whole. Subject to the manufacturer of these conditions such customers become most preferred. In addition, the selection of furniture enterprise, as a rule, really adheres to the optimum ratio of price – quality ". So, friends, relatives and friends of the customer This group listens carefully to their arguments and involuntarily themselves become potential, and most importantly, already trained to communicate clients furniture company.

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